Snapchat's change to one of its core features also comes a day ahead of the company's first earnings report since it became a publicly traded company in February.
Snapchat is introducing new features in an update today including the option to create "limitless snaps" with a new "infinity" setting on the timer, a "Magic Eraser tool", and a new "Loop tool".
One of the things that Cakmak likes is that while Facebook (FB) keeps churning out "copycat" features in its Instagram and Messenger applications, Snap maintains an "ability to innovate", in his view. That grew almost 10 times last year, and analysts expect year-over-year revenue growth of around four times again in the first quarter this year to reach $158.1 million. The new "Magic Eraser" (i.e. Photoshop's Healing Brush) appears under the scissor tool.
Within the timer icon, it is now possible to select an "infinity icon" to make it possible for the image to stay on screen.
Mahaney is expecting the company added 7 million daily average users in the March quarter, and anything above 8 million would be a positive for the company, while anything below 6 million would be negative. To use this tool, swipe over the area on your Snap you want to "erase". Once the recipient clicks out of the photo, it will disappear as usual.More news: Cabrera returns with homer in Tigers' 5-2 win over Indians
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The update also includes a new Magic Eraser tool which will enable users to edit and remove objects and imperfections from images before sharing them. If you choose loop, you'll essentially get a looping video, a lot like Instagram's Boomerang feature. They can now send snaps without a time limit.
A promotion video (below) from Snapchat shows the new lenses allowing flowers to be planted in the ground and a rainbow to be placed above a group of people who are sitting at a table.
"We've all felt the frustration of not being able to fully enjoy a Snap - even after replaying it - and we wanted to give you the option of allowing the recipient to enjoy your Snap as long as they'd like", the company wrote in a blog post on Tuesday.
Now, if you film the clips via the Snapchat app, save them as Memories, and then upload them to your story, the border vanishes and the small header reads, "from Memories".