The rumours are true: Netflix has conformed it has been testing a weekend-only price hike to see how customers react.
In June, Netflix's chief content officer, Ted Sarandos, intimated the service was looking to invest in local content. "Australia has such a rich production infrastructure and great talent, both in front of and behind the camera".
The basic service increased from $8.99 a month to $9.99, the standard service from $11.99 a month to $13.99 while its premium service jumped from $14.99 to $17.99 a month.
The Australian reported Netflix has been applying price increases to its plans for some Australian customers, but only on weekends.
News.com.au said Netflix had confirmed tests were underway, but not with Australian subscribers. If we use approximately the same percentage price hikes being tried out in Australia, and apply it to USA pricing, we could see the rate for the monthly Basic plan go to $8.99 from the current $7.99.
Netflix has seen some backlash in recent years due to previous price hikes in the US and overseas.More news: India's absence from Belt and Road forum is likely to displease China
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"In this case, we are testing slightly different price points to better understand how consumers value Netflix".
Would you pay more to get your Netflix fix? This is the reason, the tax which will be implemented on July 1, has been dubbed as the Netflix Tax.
The former Abbott government made preparations to impose a tax on streaming services in 2015.
'We collect and remit tax wherever we are legally obligated to do so, ' Netflix said.
If Netflix did announce a price hike in the Australian market it's likely many subscribers would feel slighted given the fact that Aussie subscribers only have access to about 40 per cent of the content available in the US Netflix library.
The statement did not elaborate on the number of subscribers affected.