Google is giving search advertisers the ability to match in-store credit-card transactions with its online ads to prove that spending on search really works.
Google, of course, tracks plenty of other data that will come in handy when it comes to helping companies understand whether the ads you see on your devices will convince you to buy a product. Users can opt out of this service by going to their ads setting page and unchecking the box that says: "Also use Google Account activity and information to personalise ads on these websites and apps and store that data in your Google Account".
Google pointed out that all info on payment card transactions is reported back to "Google ads in a secure and privacy-safe way", the company only receiving aggregated and anonymized store sales, enough to identify a payment, but not the person who made it.
Google's online ad network generated $79 billion in revenue previous year.
Using Google Maps data and cross-analyzing it with AdWords data, the marketing division of the company lets advertisers know how many clients out of a pool of store-goers could have visited the shop as a result of looking at an ad.More news: Father and brother of Manchester bomber arrested in Libya
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At any rate, just remember that Google is watching you.
Also revealed during the gathering of more than a thousand marketers was the arrival of location extensions for YouTube video ads so marketers can help consumers researching a purchase find a nearby store where items are available and the rolling out of store sales measurement at the device and campaign levels. Those partnerships encompass around 70 percent of all credit and debit card transactions.
"Companies track and monitor in order to advertise to us".
Google plans to unveil the store-sales measurement tool Tuesday in San Francisco at an annual conference it hosts for its advertisers.